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Started in 2004,  Route Mobile Limited is a tier-one application-to-peer (A2P) service, provider.

The company operates in 3 business verticals:

1. Enterprise: The Company provides a cloud-communication platform.
2. Mobile Operator: Services in this segment include SMS analytics, firewall, filtering, monetization, and hubbing solutions.
3. Business Process Outsourcing (BPO): The Company provides a range of BPO services.

Competitive Strengths
1. Leading cloud communications service provider offering CPaaS.
2. Omnichannel Platform for easy campaign scheduling and reporting.
3. Easy to use the console to plan, deploy & monitor campaigns.
4. Global & Local customization expertise.
5. Consultative and Lean approach for better customer engagement.

Company Financials:

ParticularsFor the year/period ended (₹ in Million)
Total Assets6,348.316,265.485,057.814,473.66
Total Revenue3,122.959,681.028,523.775,094.85
Profit After Tax269.34691.02545.32466.77

Route Mobile IPO Details

IPO DateSep 9, 2020 – Sep 11, 2020
Issue TypeBook Built Issue IPO
Issue Size17,391,303 Eq Shares of ₹10
(aggregating up to ₹600.00 Cr)
Fresh Issue[.] Eq Shares of ₹10
(aggregating up to ₹240.00 Cr)
Offer for Sale[.] Eq Shares of ₹10
(aggregating up to ₹360.00 Cr)
Face Value₹10 per equity share
IPO Price₹345 to ₹350 per equity share
Market Lot40 Shares
Min Order Quantity40 Shares
Listing AtBSE, NSE

Risks to Investors in Route Mobile IPO

  • Operate in a highly evolving market.
  • Greater dependency on 3rd parties mobile network operations.
  • Revenues depend on a limited number of clients.
  • Rely on 3rd party technology systems and infrastructure to provide services and solutions to clients.
  • The risk from potential claims resulting from the client’s misuse of its platform to send unauthorized text messages in violation of TRAI regulations.

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