In an encouraging trend🙂 for Indian e-commerce scenario, E-commerce firms and retail brands are witnessing a rise↗️ in purchases by consumers from small towns.
This has led to overall consumer demand recovering much quicker after the severe disruption😣 caused by the Covid-19 pandemic.
What brought this?
During the Covid lockdown, consumers in India’s smaller towns and cities increasingly started shifting towards online shopping👨🏻💻.
While sticking to essential products in the initial period, they also started buying products such as electronics📺 and apparel.
Figures say it all!
The rising importance of smaller centres is evident from Amazon India’s recently held, Prime Day sale🎊.
The e-commerce major reported a two-fold rise in the number of customers signing up🤳 for its Prime membership this year compared to the 2019 edition.
Notably, ☝️over 65% of them came from outside of the India’s top 10 cities.
The new members have registered from towns as far apart as Leh🏔️ in Ladakh, Kullu in Himachal Pradesh, Dholpur and Sirohi in Rajasthan and Koraput in Odisha.
Another important aspect of this edition was the huge participation🙋🏻♂️ of the small and medium businesses (SMBs) from small towns.
They made up nearly 70% of the nearly 1 lakh such sellers.
Significantly, they received orders from across 97% of the country’s pin codes📪.
Same with Flipkart
The Flipkart-owned fashion👚 platform, Myntra organized its ‘End of Reason Sale’ at the end of June.
It drew over 35 lakh customers.
On the lines of Amazon, Myntra too recorded a massive 86% increase📈 in the number of customers from tier-II and III cities and beyond.