In the face of growing competition⚔️ from Reliance JioMart, BigBasket, Swiggy and Zomato, e-commerce giant, Flipkart will aggressively increase↗️ its warehousing capacity across Indian cities.
The Walmart-owned company will do that by setting-up “dark stores.”
Dark stores are outlets that are ☝️exclusively used to deliver online orders to nearby locations.
The Details
Flipkart is planning to enhance its food and grocery-specific warehouses🏩 by setting up small storage spaces measuring 3,000-4,000 sq. feet in cities such as Delhi NCR, Mumbai, Pune, Chennai, Hyderabad, Kolkata etc.
FMCG items will be supplied frequently to these storage spaces from fulfilment centres outside the cities.
To strengthen its wholesale offerings to karyana stores, Flipkart recently acquired💰 Walmart’s local cash-and-carry business in India.
Last week, Flipkart launched its hyperlocal services called ‘Flipkart Quick’ in some parts of Bengaluru🌆.
It will allow consumers to book a 90 minute delivery🚚 of about 2,000 products like grocery, fresh items, smartphones and electronic products.
Loads of Competition
The Covid-19 pandemic and subsequent lockdowns have provided massive opportunities🤑 for online grocery sellers such as BigBasket, Grofers, Amazon and Flipkart.
They are witnessing a many-fold rise in orders👨🏻💻 compared to the pre-Covid19 months🗓️.
JioMart which launched its operations in May has made rapid progress🤟.
It recorded 1 million downloads🤳 within a week of its launch, and is now the 3rd most downloaded shopping app after Amazon and Flipkart, respectively.
Besides Dunzo which was already offering hyperlocal services, Zomato and Swiggy have also entered this segment in a major way✊ since the lockdown.