In a significant development with regard to the Indian FMCG market, Jubilant FoodWorks has announced its entry📣 into this business.
Jubilant FoodWorks is the master franchisee of Domino’s Pizza🍕 and Dunkin’ Donuts branded restaurants in India.
The company will mark its entry into the Rs. 500 crore🤑 packaged ready-to-cook market by offering a range of Chinese and Indian sauces and mixes under the ChefBoss brand.
This will put Jubilant in direct competition🤼♀️ with packaged foods makers including Nestle, Hindustan Unilever and Dr. Oetker.
The above listed products from Jubilant are priced between Rs. 75 to Rs. 100 per pack.
Initially, the company will sell them only via online mode👨🏻💻 through Amazon (nation-wide), Flipkart Supermart (NCR, Mumbai and Bengaluru) and Milkbasket (NCR).
Later, they would be made available on more e-commerce platforms as well as retailers such as supermarkets🏪 and hypermarkets.
Encashing on the trend
Indians are generally known for cooking a majority of their meals at home🏠.
However, over the years, busier lifestyles🙁 and desire to explore🤔 different cuisines at home have resulted in them, including more ready-to-cook food products in their menu.
This trend has accelerated during the Covid pandemic😷 and demand for such products has grown exponentially.
This has prompted several brands such as Nestle, Ching’s Secret, Fun Foods, along with several niche ones to establish 💪their presence in the market.