Although the covid lockdown has given an unprecedented blow😩 to most of the corporate world, this surely is an exceptional case where Parle actually had ‘the time of its life😊.’
Parle-G, one of the oldest biscuit brands in India witnessed record sales📈 during this period.
As per the company, March, April and May were the best months🗓️ in terms of sales in its eight decades of operations.
The Patchy Details
Although Parle hasn’t given any specific sales figures🙅🏻♂️, it has claimed that its market share has risen by nearly 5%.
Remarkably, 80–90% of this growth has come just from the sales of Parle-G biscuits🍪.
The reason behind it
As expected, consumers stocked🛒 whatever was available during the lockdown, particularly at the beginning of it.
Compared to the food items considered as ‘premium’ such as chips, chocolates🍫 and soft drinks, many people went for budget ones such as biscuits.
The fact that Parle-G was preferred by govt. agencies and NGOs😇, engaged in distributing food relief packages during the pandemic also played its part.
Notably, major biscuit-makers almost immediately resumed their operations🏭 after the imposition of lockdown on March 24.
Market facts & figures
The Parle-G brand falls under the ‘below Rs.100 per kg’ affordable🙂 or value category.
This segment brings 1/3rd of the total industry revenues💰 and accounts for over 50% of the sales volumes.
The overall Indian biscuit sector is estimated🧐 to be worth around Rs. 37,000 crore in FY 2020.