Took a long time coming, Unilever renames Fair & Lovely skin cream after years of backlash.

One of the most iconic😎 and often controversial brand is getting a name change.

FMCG giant, Hindustan Unilever (HUL) is dropping👎 the word ‘Fair’ from its skin-care brand, Fair & Lovely.

As per the company, it is going to be ‘Glow & Lovely’.

Joining its Peers

The announcement🔊 from HUL comes after another major consumer products company, Johnson & Johnson took a similar decision.

It has decided to stop🚫 selling its skin-whitening product lines such as Clean & Clear and Neutrogena in India and other markets.

Emami, which also sells a fairness cream named Fair & Handsome has hinted that ☝️it too will change the name of that product.

What’s the reason?

HUL and other companies which sell skin lightening products in India have been under fire😠 for quite a long time.

They have been accused of racial stereotyping through their ads.

Lately, public opinion against such ads have gained a lot of momentum✊ through social media.

Recently, an online petition👩🏻‍💻 was circulated to stop Fair & Lovely’s sales.

Notably, many celebrities👨‍🎤 have also lent their support to this cause.

The issue was highlighted after the recent ‘Black Lives Matter’ protests🗣️ throughout the world.

Highly lucrative segment

Although there is no specific data on the size of the Indian fairness cream industry but as per estimates🤔, it ranges between Rs. 5,000 – 10,000 crore.

Fair & Lovely is believed to have as much as 💪80% share of this market.